The union movement and FaceBook are about the same size, as of October 2012. That’s about one billion members, or one seventh of the world’s population. It’s a milestone that has attracted very little attention because, frankly, the comparison ends there.
In this discussion the author argues for a new type of social networking as a necessary complement to our organized structures. This new networking needs to protect the user while promoting openness. Adding such a layer to our existing model of unionism would create a horizontal axis, and bring tremendous new strength to existing vertical structures.